For each of these marketing methods you will first need to create a list of your prospects in a spreadsheet.
The cheapest and fastest way to start getting in touch with property managers is to make cold calls.
The first thing you will need to do is get a list of property managers, realtors, real estate developers, hotels, or restaurants.
Once you have your list of prospects you can begin going through the list and calling on each one.
The method with cold calling is that you do not want to sell them anything, you simply want to introduce yourself and ask about their contractor list.
Cold email is another free and efficient way to get in front of your target audience quickly.
Just like with the cold call approach the idea here is not to sell them anything. The goal is to simply introduce yourself to them and try to build a relationship with them.
You want them to know who you are so that the next time that they are in the market for pressure washing they will consider getting a bid from you.
Social media outreach is another highly effective and affordable method for contacting your audience.
These are the best platforms for connecting with business owners, property managers and realtors.
The goal here is to just make them aware of who you are. It is a bonus if you can get them to follow your business page. This will make it likely form them to see your future posts.
A more conventional way of reaching your target audience is direct post cards. Once you have your list of prospects and their address, you can simply upload your list to a service like DOPE marketing and atomically send each prospect customized post cards.
Post cards work best if you send them in series, send a campaign of three separate post cards to each prospect with a week between each one.
You can improve your campaign by adding a custom QR code to track the results of the campaign.
Use your list of prospects to create a custom audience on Facebook. This is highly effective as it allows you to show very specific ads directly to your target audience.
You can create a custom audience manually or you can have the data collection done for you.
Networking events can be the absolute best marketing method for commercial pressure washing.
Look up your local BNI group and see if the power washing niche is open. You can also find local networking events on Facebook and LinkedIn.
Typically at these events you will exchange business cards and agree to refer business to each member.
This is another free marketing method and perhaps the most aggressive.
You can go to the office of each of your prospects and leave them with a business card. This is a very effective way of at least getting them to know who you are and even getting added to their list of preferred contractors.
The final method listed here for marketing to commercial prospects is to optimize your website for commercial pressure washing.
You can dedicate pages on your website to commercial services such as "Apartment building washing", "Industrial pressure washing", " Shopping Mall Pressure washing" and other keywords that suggest commercial pressure washing.
This is a great way to show up for search terms that relate to commercial washing rather than standard residential pressure washing.