How To Do Facebook Ads For Pressure Washing

How To Set Up Facebook Ads For Your Pressure Washing Business (Step by Step)

Before you can begin running ads on Facebook you must have a Facebook business page. Once you setup your business page on Facebook the next thing you will need to do is login to your ads account and connect your business profile.

Structure Your Facebook Ads Campaign

Generally with Facebook ads, you have 3 main areas that require attention:

1. The Creative
2. The Targeting
3. The Goal

The Creative:

This is the actual ad itself, it could be a video or an image but I highly recommend using a video instead of an image as you can get better data from it and you will generally get better results from a video than an image.

Image creatives that work best are time lapse videos of washing or simple explainer videos talking about your service and while its valuable/ useful.

Although videos tend to work best, image ads can also still be very effective. You can use these templates here for free to get started with your ad campaign.

Your ad needs to be able to capture attention quickly and create enough interest in the user to click on your link.

In order to get the best results from your ad campaign you need to make sure that the right people are seeing your ads.

Homeowners, property managers, HOA managers and business owners are the types of people you want seeing your ads because these are the people who are most likely to have a need for your service.

I have found that it works best to target people ages 35 and up because people this age are more likely to own a home or manage properties.

It also helps target people who are interested in home improvement as this is a common category of people who are willing to invest in services like pressure washing to improve their home.

The Goal:

Typically when running Facebook ads for pressure washing there are two main goals that people will select; Messages campaign, and Traffic campaigns. Both have their pros and cons and both can be useful for generating leads.

Message campaigns are great because there is very little friction for the user and Facebook prefers you to run this type of campaign since it keeps the user on Facebook rather than sending the user to a different website.

The benefit of message campaigns is that you will generally get more leads for a cheaper overall price. The downside to these campaign styles is that you have less control over the customer journey and the leads are usually a lower quality since it is so simple to tap the message button by mistake on the users end.

Traffic campaigns are the other popular campaign style for Facebook ads. Traffic campaigns send users to either your website or a landing page when they click your link. These campaigns are great because you have more control over the user experience and you can use your website or landing page as a sales page to persuade the user to become a lead.